Sunnybank joins over 2000 businesses and organisations making changes to support those with disabilities.
As part of our commitment to Purple Tuesday, we pledge to complete an accessibility audit of our office and website. By actively supporting and taking part in the Purple Tuesday initiative, we hope to encourage local businesses to consider the needs of their disabled customers and service users.
New research published for Purple Tuesday reveals that poor customer service and a lack of staff understanding are among the key barriers preventing disabled consumers purchasing goods and services.
Dorothy Watson, Sunnybank CEO said: “In our daily work we see the ways in which opportunities for adults with learning disabilities are limited by a lack of understanding and accessibility in local shops and organisations. By supporting Purple Tuesday, we hope to encourage other local organisations to plan with disabilities in mind. It really would mean a great deal for our members to have access to the services that many take for granted.”
The purple pound is worth £249 billion and yet it is estimated that less than 10% of businesses have a targeted plan to access this disability market.3
75% of disabled people have had to leave a shop or website, unable to go through with their purchase because of their disability1. New research shows that disabled people are more likely to spend money with businesses if they improve2 :
- staff understanding about different disabilities (56%)
- the overall customer experience for disabled people (41%)
- shop accessibility (41%)
- website accessibility (16%)
Some disabled respondents said improvements should include ‘being treated the same as anyone else’ and having ‘knowledgeable staff’.
Of the 13.9 million disabled people in the UK, 80% have a hidden impairment, meaning improvements are needed to improve access for disabled people, beyond having a ramp installed to help enter a site.
Mike Adams OBE, Chief Executive of Purple, said: “Purple Tuesday has more than doubled in size this year, with more than 2000 organisations from a variety of sectors making commitments to improve the customer experience for disabled people. These are long-term changes that will have a lasting impact for millions of customers – and improve the commercial opportunities for the organisations involved.”
For more information on Purple Tuesday, visit www.PurpleTuesday.org.uk
1 Extra Costs Commission: Final Report. Scope, March 2015
2 Research Conducted: 15/08/2019 – 22/08/2019. Sample: 501 respondents in the UK who consider themselves to be disabled.
3 Leading from the front, Disability and the role of the Board, KPMG, May 2018: https://assets.kpmg/content/dam/kpmg/uk/pdf/2018/05/leading-from-the-front-disability-and-the-role-of-the-board.pdf